Brandscape

The UltraTech brand bears a strong association with popular Indian sports like cricket and hockey. The in-film branding with ‘Chak De India’, the IPL connect with the Rajasthan Royals (Season 2, 3, 5, 6 and 7) and Deccan Chargers (Season 4) have made UltraTech a youthful brand to reckon with. Birla White’s homegrown ‘Yuvaratna’ Awards recognizes architectural and engineering excellence. All these affiliations have strengthened brand UltraTech's association with the fraternity of students, engineers, architects, builders and the construction community at large.

IPL Association

During the IPL, Season 4 (2011), UltraTech Cement partnered with the talented team from Hyderabad - Deccan Chargers (now Sunrisers Hyderabad). Its association with Rajasthan Royals has been strengthened as the Principal Team Sponsor for the 2012, 2013, 2014 and 2015 editions of IPL.