Overview

With imagery strengthened by the engineer in the yellow helmet, UltraTech reinforces its aura of knowledge and specialization in the field of construction. It connects with its consumers on an emotional level by providing the assurance that comes from associating with a knowledgeable expert. It is this that is succinctly encapsulated in its tagline, “The Engineer's Choice.”

UltraTech is not just the choice of engineers but has also found its way into the hearts and homes of individual home builders.

Instead of focusing its brand essence on mere product attributes or a brand personality, a conscious effort has been made to focus on a set of touchpoints, through which the brand can deliver a consistently distinctive and inspiring customer experience.

UltraTech doesn’t just sell a product or a service, it sells solutions. We not only help build cities and homes but also build trust and ultimately, lives.

“The name UltraTech with the signature line, 'The Engineer's Choice', admirably captures the premium nature of the brand and its salience," says Mr. O.P. Puranmalka, Managing Director, UltraTech Cement Limited, and Director, Aditya Birla Management Corporation Private Limited.