Brand Achievements
UltraTech Cement has been honored with the title of the customer validated award - ‘SUPERBRAND’ for the years 2011 and 2012 by the Superbrands Council. It has also been bestowed with the title of the customer selected ‘POWERBRAND’ for the year 2012 by Powerbrands India.
Superbrands is a global organization that recognizes, showcases and pays tribute to the best brands in each country. It is a prestigious award that recognizes the brand custodian's persevering efforts to build a brand that is strong on consumer perceptions, thereby making it resilient to fluctuating economic conditions.
For the fourth edition of Consumer Superbrands, UltraTech was a part of a very exclusive group of winners, selected first by the consumer and then by an independent Superbrands Council comprising of the most eminent professionals from India’s corporate sector. This is an important recognition of our efforts and serves our objective of getting closer to the consumer. In a market comprising of several highly-regarded competitors, this is certainly an outstanding achievement.
Birla White, the white cement brand of UltraTech, has also earned the distinction of ‘SUPERBRAND’ for the third consecutive time, while also being a ‘POWERBRAND’.